The good news is choosing wool, which is a high quality fiber but not really that popular because of the higher price, means your carpet or rug will last longer, look better and retain value. Also, unlike a synthetic fiber, wool will not retain a flame and if it chars, it's fumes won't kill you. That's why it's always used to carpet cruise ships and airplanes.
Most consumers base their cleaning frequencies on appearance. That can be dangerous for any carpet or rug, or any surface, for that matter. With wool, the physical makeup of the fiber has the characteristic of hiding dirt, especially those tiny, gritty particles that wear on the fibers. You might compare this to putting sand on a piece of Plexiglas and walking on it. The sand will act as an abrasive, damaging the surface.
While wool fibers may damage more quickly than other synthetic fibers, it prevents the build up of static
electricity since wool fibers like to retain moisture..
What you should do is talk to us about professionally cleaning your wool carpets and area rugs based on frequency, not appearance. Over the last quarter century, only a handful or companies has had more experience that us in expertly cleaning wool carpets and area rugs. So give us a call since we are Hamilton, Princeton and Yardley's most trusted organic wool and area rug cleaner.